Two men, aged 26 and 28, died in a traffic accident in Kowloon City early this morning.

At about 12.40am, the 26-year-old man was driving a private car along Waterloo Road towards Tsim Sha Tsui. Near Hereford Road, the car reportedly lost control and rammed into a road-side flower bed. 

The driver and his three passengers, aged 23 to 28, were sent to Queen Elizabeth Hospital. The 28-year-old man was certified dead at 1.26am; the driver was died at 1.57am.

Anyone who saw the accident or who has any information is urged to contact the Police on 2773 5220 or 2773 5262.