Shopping privileges: The Now Shanghai! Next Hong Kong! programme gives visitors to Hong Kong from Shanghai Expo a range of offers valued at over $5,000 for shopping, dining and sightseeing in Hong Kong.

The Tourism Board has launched the Now Shanghai! Next Hong Kong! programme, giving visitors to Hong Kong from World Expo 2010 Shanghai China a range of offers valued at over $5,000 for shopping, dining and sightseeing in Hong Kong.

Each visitor to the Hong Kong Pavilion and Hong Kong's Urban Best Practices Area exhibition at Shanghai Expo is given a Visit Hong Kong privilege card. Presentation of the card to participating merchants in Hong Kong entitles the bearer to attractive shopping privileges. 

The Now Shanghai! Next Hong Kong! website also promotes the signature event "Festive Hong Kong Celebration" at Xintiandi in Shanghai, which will launch on May 31.

This event is one of the Hong Kong programmes for Shanghai Expo. From June 1 to 15, visitors to Xintiandi can see exciting Hong Kong performances and win fabulous travel prizes.