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The fiery Brand Hong Kong logo is now blazing a trail above Kuala Lumpur's streets, adorning the paintwork of one of the city's monorail trains.
The vibrant paintjob, promoting Hong Kong as Asia's world city, will run on the Malaysian capital's mass transportation system until mid-September.
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| Train campaign: The Brand Hong Kong monorail train runs through the heart of Kuala Lumpur after Hong Kong Economic & Trade Office, Singapore, Director Rex Chang (right) helps launch it. | |
Clearly displayed on the train's body are the dragon logo, the Asia's world city slogan, and the five core values underpinning the brand - stable, free, progressive, high quality and opportunity.
Launching the train today, Hong Kong Economic & Trade Office, Singapore, Director Rex Chang said the highly visible promotion will be seen by tens of thousands of KL-folk daily.
"We hope the Brand Hong Kong train will make a positive impression on the people of Malaysia," Mr Chang said.
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