The ban on the possession of alternative smoking products (ASPs) in public places came into effect today. In a press statement, the Department of Health rejected claims that the new measure will discourage tourists from visiting Hong Kong, and stressed that such claims completely overlook the fact that the importation and sale of e-cigarettes and heat sticks have already been banned for four years.

Pointing out that rumour-mongers are spreading false information, misleading the public and visitors, causing unnecessary alarm and damaging Hong Kong’s reputation, the department urged all sectors to work with the Government to convey accurate information to tourists and prevent misleading messages from damaging Hong Kong’s image as a healthy travel destination.

Since April 30, 2022, Hong Kong has prohibited the import, sale and possession of ASPs for commercial purposes, meaning that in the past four years, all inbound travellers have been legally barred from bringing those items into the city, and such items have not been available for purchase locally.

The new ban simply extends regulation to cover possession in public places, without imposing additional restrictions in practice on tourists, the department explained.

It also pointed out that the number of tourists visiting Hong Kong have continued to rise from 2023 to 2025, demonstrating that public health protection and tourism development can co-exist.

Additionally, the department’s Tobacco & Alcohol Control Office has adopted a multipronged publicity approach to spread relevant information to tourists, including giving out promotional leaflets, displaying information on large electronic screens on the Mainland side of ports, and co-ordinating with airlines to make in-flight announcements. It also conducts promotional activities on social media, at boundary control points and at major tourist attractions to remind citizens and visitors to comply with the law.

According to the extended ban, any person who possesses e-cigarette capsules, e-liquids, heat sticks or other specified ASPs in public places will be liable for a fixed penalty of $3,000. If the possession exceeds the specified quantity or involves a commercial purpose, an offender is liable to a fine of $50,000 and imprisonment for six months.