The Security Bureau's Narcotics Division and the Action Committee Against Narcotics today launched a large-scale anti-drug publicity event targeting etomidate, and premiered a new anti-drug publicity video featuring renowned artiste Aaron Kwok.

At the “Listen to Me: Let’s Stand Firm. Knock Drugs Out!” event, Secretary for Security Tang Ping-keung introduced the concept of the new round of the Government’s anti-drug publicity campaign.

Mr Tang said the Government has taken the fight against the temptation of etomidate to a new phase by adopting a bright, stylish and positive image in the new campaign which encourages members of the public to proactively choose a healthy lifestyle and stay away from drugs.

Joining the anti-drug publicity as the Honorary Anti-drug Commissioner, Mr Kwok remarked that it is worrying to see young people, either out of ignorance or greed, abusing etomidate or taking part in its trafficking, adding that he feels the call of duty and responds to it by wielding his influence among the public, so that anti-drug messages can be brought to everyone.

At today’s event, Action Committee Against Narcotics Sub-committee on Preventive Education & Publicity Chairman Wilfred Ng announced the major public-education initiatives to be launched by the Narcotics Division for 2026. These include a roving anti-drug game booth to be set up at shopping malls and schools starting next month, and a family yoga event to be held in April and May across the city.

Furthermore, the Government launched new TV and radio Announcements in the Public Interest starring Mr Kwok, depicting scenarios in which young people are lured via social media into taking or trafficking etomidate, and highlighting the drug’s impact on a person's physical and mental health.

Advertisements and publicity materials bearing the slogans “Etomidate: Not once not ever” and “Listen to Me: Let’s Stand Firm. Knock Drugs Out!” will be displayed at major public transport facilities, large outdoor billboards, and at the entrances of cross-harbour tunnels, cinemas, housing estates, schools, and government premises. They will also be pushed to citizens via popular mobile applications and websites.

Members of the public may report etomidate-related crimes by calling the etomidate reporting hotline at 6629 2966, texting the same number on WhatsApp, or sending messages via WeChat account “eto-report”.