The "Immersive Hong Kong" roving exhibition, showcasing the charm and vibrancy of Hong Kong through interactive art technology, opened in Shanghai today and will run until June 29.

With the theme of "Hong Kong - Where the World Looks Ahead", the exhibition invites visitors from Shanghai and the Yangtze River Delta to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong.

The five thematic zones - "Financial Bridgehead", "I&T Brain Bank", "Blossoming Creativity", "Diversity and Greenery" and "Buzzing Sports Action" - feature multiple interactive art projections, light box installations and naked-eye 3D displays, representing the multifaceted appeal of Hong Kong.

Director of Information Services Apollonia Liu introduced the highlights of the exhibition at the opening ceremony today, saying that the thematic zone "Buzzing Sports Action" was especially set up to serve as pre-event publicity for the 15th National Games to be co-hosted by Hong Kong, Guangdong and Macau in November.

She also noted that China's national treasures, giant pandas, are featured in naked-eye 3D displays and interactive games for the first time, inviting visitors to experience the vibrancy of Hong Kong as an "events capital".

Mrs Liu hoped that the exhibition could attract people from the Mainland to learn more about Hong Kong and spark their interest in visiting the city, and come to Hong Kong in future for business and investment, employment and entrepreneurship, injecting impetus to the further growth of Hong Kong.

Visitors may also enjoy Hong Kong's vibrant and colourful skyline, illustrated by Hong Kong artist Messy Desk (Jane Lee), at a photo corner in the venue. Two young talented Hong Kong musicians will also perform at the exhibition venue.

There will also be an interactive game where winners will receive will a pair of round-trip business class air tickets or economy class air tickets from Shanghai to Hong Kong.

Organised by the Information Services Department, this is the sixth stop for the exhibition, following its successful staging in cities in the Mainland, the Association of Southeast Asian Nations and the Middle East since 2023.

The exhibition is being held at Xintiandi Style I, a major Hong Kong-based shopping centre in Shanghai. It will also be held in Qingdao and Chengdu, also Mainland key node cities along the Belt & Road, later this year.