Deputy Chief Secretary Cheuk Wing-hing today announced 30 measures to be implemented by the Working Group on Promoting Silver Economy.

The proposed measures cover five areas - boosting silver consumption, developing the silver industry, promoting the quality assurance of silver products, enhancing silver financial and security arrangements, and unleashing silver productivity.

Noting the elderly's great consumption potential in areas including catering, personal hygiene and healthcare, the Government aims to boost silver consumption through various means, including exhibitions and retail concessions, electronic commerce, the Silver Summit, developing catering initiatives for the elderly, and protecting elderly consumers' rights and interests.

Another area is developing the silver industry. Mr Cheuk explained that the health and daily needs of the silver-haired group have led to a huge demand for products and services. Silver products including gerontechnology products have hence come into being.

On promoting the quality assurance of silver products, he pointed out that quality assurance for products and services can enhance their acceptance and attractiveness, helping to establish brand value and expand the sales network.

Given that seniors in Hong Kong possess a certain degree of wealth, Mr Cheuk noted that the Government's objective is to assist them to best utilise their financial resources and financial management tools, and protect their financial resources.

To unleash silver productivity, the Government will encourage and assist more senior citizens to join the labour market through employment support and training, as well as the promotion of elderly-friendly employment practices.

The Deputy Chief Secretary added that the silver economy holds tremendous business opportunities. With the joint efforts of the Government and various sectors, the scale and industrial chain of the silver economy will expand, thereby enhancing seniors' quality of life in all aspects, and increase their sense of their contentment and happiness.