The founder and CEO of a digital marketing group, part of a delegation to the Middle East led by Chief Executive John Lee, says he is optimistic about growth in the region and believes it offers good prospects for investments and mergers.

The trip, encompassing visits to Qatar and Kuwait, is aimed at strengthening connections with the two countries in areas such as finance, trade and technology.  

Mr Shen Chengang, who is among a host of delegates from the business community, heads a Mainland firm that offers digital marketing services, including sales data tracking, media outreach, product promotion, and support for Mainland enterprises seeking to expand into overseas markets.

Mr Shen highlighted that amid global trade uncertainty, Mainland businesses are focusing less on the US market as they seek to mitigate risks.

By way of contrast, Mr Shen outlined that the Middle East market has witnessed rapid growth over the past few years. With strong consumer purchasing power, he said, it offers a complementary dynamic to the Mainland market.

He emphasised that the Middle Eastern countries give significant opportunities for Mainland firms to engage in the development of logistics and mobile payment systems, and to explore investment and merger prospects.

Mr Shen added that Hong Kong, as an international financial centre, can provide invaluable expertise to support investment and merger processes, thereby aiding Mainland enterprises in terms of risk mitigation.