The Government announced today that the Working Group on Developing Tourist Hotspots will launch its next phase by progressively rolling out four new “signature tourism” projects from the current quarter.

Deputy Chief Secretary Cheuk Wing-hing, who leads the Working Group, said the Government is committed to identifying and integrating tourism resources in Hong Kong.

“Through strengthening cross-departmental co-ordination and leveraging community efforts, the nine tourist hotspot projects rolled out in the first phase have been well received. Starting from the end of this year, the Working Group will roll out tourist hotspot projects covering themes such as industrial brands, miniature art, religious culture and local characteristics in phases, showcasing Hong Kong's unique cultural heritage and city landscape to visitors.”

The four upcoming projects are phase two of the Hong Kong Industrial Brand Tourism Scheme, the Hong Kong Miniature City Exhibition, immersive religious and cultural tours, and the Seasons of Yuen Long district tourism promotion project.

Building on the success of the initial launch, phase two of the Hong Kong Industrial Brand Tourism Scheme will introduce diverse new brand experiences for visitors, including tours of Kowloon Motor Bus depots, the MTR “Station Rail Voyage: Explorer” exhibition, and Beijing Tong Ren Tang’s Hong Kong research, development and production base.

Madame Tussauds Hong Kong will recreate the Hong Kong Miniature City Exhibition at the Peak Tower starting from the current quarter. The exhibition will feature exquisite miniature artworks that showcase Hong Kong’s landmark buildings, authentic customs and ways of life in three dimensions.

With regard to immersive religious and cultural tours, the Chinese Temples Committee is strengthening digitalisation and cultural promotion across its administered temples. Initiatives include installing QR code display boards that allow visitors to learn about temple antiquities and redeem cultural souvenirs. The Government will also further explore using temples as the core to connect historical buildings and monuments of cultural value across various districts.

​To showcase urban-rural integration in Yuen Long, the Yuen Long District Office will collaborate with district organisations on the Seasons of Yuen Long project, which will invite visitors to explore the district’s characteristics under different themes throughout the year. The project comprises the production of a tourist map, the development of a thematic website, and the installation of themed information boards near landmarks in the town centre and rural areas of Yuen Long.