Cinema Day 2026 will take place on April 25, during which all movie tickets at commercial cinemas across Hong Kong will be priced at $30.

The initiative is sponsored by the Cultural & Creative Industries Development Agency under the Culture, Sports & Tourism Bureau through the Film Development Fund (FDF). Tickets will go on sale starting at noon on April 22 at cinema box offices, websites and mobile apps.

Attending a press conference for the event today, Commissioner for Cultural & Creative Industries Drew Lai encouraged the public to visit cinemas and support the local film industry.

Miss Lai stated that the Government remains committed to fostering the development of the local film sector. She highlighted that the FDF has supported various initiatives, such as Cinema Day, to promote Hong Kong films and reach a wider audience.

She added that Cinema Day aims to cultivate a cinema-going culture among the public, supporting the long-term growth of the industry while simultaneously boosting consumption in local neighbourhoods.

Over the past three years, Cinema Day has recorded a total of more than 600,000 admissions and over $44 million in box office revenue. The initiative has been widely welcomed by both the public and the film industry.