HK promoted in Chengdu

October 24, 2025
Immersive experience
Immersive experience:

Chengdu’s Deputy Director-General of the Hong Kong & Macao Affairs Office Li Ming (first left), Sichuan’s Deputy Director of the Hong Kong & Macao Affairs Office Ma Cong (second left) and Director of Information Services Apollonia Liu (second right) officiate at the exhibition’s opening ceremony.

The Immersive Hong Kong roving exhibition, showcasing Hong Kong's diversity and latest developments, opened in Chengdu today.

 

Themed “Hong Kong - Where the World Looks Ahead”, the exhibition invites visitors from Chengdu and elsewhere in Sichuan to explore Hong Kong's unique opportunities and potential in tourism, education, business and investment.

 

It comprises five thematic zones: Financial Bridgehead; I&T Brain Bank; Blossoming Creativity; Diversity & Greenery; and Buzzing Sports Action.

 

These each feature interactive art projections, light box installations and naked-eye 3D displays, all representing the distinctive appeal of Hong Kong.

 

At the opening ceremony today, Director of Information Services Apollonia Liu explained that as 2025 marks the 10th anniversary of the Belt & Road Summit – which is hosted by the Hong Kong Special Administrative Region – three Belt & Road node cities on the Mainland were selected to host the exhibition. Before Chengdu, it was successfully staged in both Shanghai and Qingdao, attracting a total of almost 300,000 visitors.

 

“We are delighted to bring the roving exhibition to Chengdu, the provincial capital of Sichuan,” Mrs Liu said. “The co-operation and communication between Sichuan and Hong Kong have been strengthening steadily. The two places have reached consensus on strengthening various co-operation areas, including the economic, trade and the Belt & Road Initiative.”

 

Mrs Liu added that the exhibition has incorporated elements relating to the giant panda for visitors in Chengdu to learn more about the pandas in Hong Kong, while the Buzzing Sports Action thematic zone serves as pre-event publicity for the 15th National Games.

 

The exhibition is being held at the MixC, a major shopping centre in Chengdu, until November 2. Admission is free.

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