The Immersive Hong Kong roving exhibition, showcasing Hong Kong’s diversity and its latest developments, opened in Qingdao.

Themed “Hong Kong - Where the World Looks Ahead”, the exhibition invites visitors from Qingdao and elsewhere in Shandong to explore Hong Kong’s unique opportunities and potential in tourism, education, business and investment.

It comprises five thematic zones: Financial Bridgehead; I&T Brain Bank; Blossoming Creativity; Diversity & Greenery; and Buzzing Sports Action. These feature interactive art projections, light box installations and naked-eye 3D displays, all representing the distinctive appeal of Hong Kong.

At today's opening ceremony, Director of Information Services Apollonia Liu explained that as 2025 marks the 10th anniversary of the Belt & Road Summit – which is hosted each year by the Hong Kong Special Administrative Region – three Belt & Road node cities on the Mainland were specially selected as locations for this year's Immersive Hong Kong exhibition.

The exhibition visited Shanghai last month. Qingdao is the second stop, and will be followed by Chengdu.

Mrs Liu expressed hope that the exhibition will provide an opportunity for Qingdao residents to experience Hong Kong’s charm and spark their interest in visiting the city.

Introducing the exhibition's highlights, Mrs Liu said the Buzzing Sports Action zone serves as pre-event publicity for the 15th National Games, due to be co-hosted by Hong Kong, Guangdong and Macau in November. She remarked that Hong Kong's cultural and tourism appeal, and various other developments in the city, are showcased in the exhibition through naked-eye 3D displays and interactive games.

With Qingdao having been part of Hong Kong's Individual Visit Scheme since March last year, Mrs Liu stressed that in addition to boosting tourism-related industries in Hong Kong, the scheme has been successful in fostering cultural integration and people-to-people bonds between Qingdao and Hong Kong.

As the two cities are linked by multiple direct flights operating daily, an excellent foundation has been laid for deepening tourism co-operation, promoting the sharing of resources and facilitating the two-way flow of visitors, she added.

The Immersive Hong Kong roving exhibition, organised by the Information Services Department, runs from today to July 27 at Lion Mall in Qingdao. Admission is free.