A launch ceremony for Art March 2024 was held at the Museum of Art today, heralding an upcoming series of mega arts and cultural events in Hong Kong.

Officiating at the ceremony, Secretary for Culture, Sports & Tourism Kevin Yeung said that international and local arts and cultural events converge in the city every year in March, delighting art lovers and visitors.

“My bureau, the Culture, Sports & Tourism Bureau, has been pulling together the hard efforts of the arts and cultural sectors to enrich the ambience of mega arts and cultural events in Hong Kong. And this year for the first time, we launch Art March as a brand to promote multiple events organised, funded, or supported by the Government.

“We hope that everyone could enjoy an unforgettable experience immersed in the artistic vibe of Hong Kong during March every year.”

Activities in Art March 2024 include art exhibitions, film events, a cultural summit and a fashion show. In addition to the return of events that were successful in previous years, others will be held in the city for the first time, adding to the vibrancy of Hong Kong’s cultural landscape.

Mr Yeung added that another of the Government’s aims is to manifest the economic benefits of staging mega arts and cultural events to the fullest. Tourism-related industries, including hotels, retail and catering, are encouraged to promote the Art March brand in partnership with the arts and cultural sectors, thereby enriching the experiences of visitors and citizens.  

A TV announcement publicising Art March will begin airing today. The bureau will also arrange free ice cream distribution, tram rides and Star Ferry rides at different times throughout March to promote Art March and its programmes.

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