New logo promotes funded projects

January 18, 2024
Community impact
Community impact:

Director of Information Services Fletch Chan (third left) officiates at the launch event for the Government’s new promotional logo.

The Government today launched a newly designed logo to promote government-funded projects to the public and encourage their participation.


Available in red, green and blue versions, the new logo was designed by the Information Services Department using "door always open" - the architectural features of the Central Government Offices - as a primary concept, reflecting the Government's adherence to an open-minded attitude.


The department said the semi-three dimensional design with a subtle tilt symbolises the Government's dynamism and proactive approach to addressing the public’s diverse needs.


Speaking at the launch event for the new logo today, Director of Information Services Fletch Chan said the Government is committed to providing a wide range of quality public services.


Apart from activities organised by government bureaus and departments, the Government has also supported social and non-governmental organisations to arrange services, events and programmes with subsidies or other supportive means to benefit the public.


Mr Chan highlighted that it will be easier for the public to recognise projects that are supported or endorsed by the Government when the new logo is adopted by bureaus and departments on various publicity materials.


He added that these government-funded projects have been covering facilities of livelihood, youth development, social welfare services, major events of culture as well as sports and tourism.


Examples include the Sham Shui Po Community Living Room; the transitional housing project at United Court, Tung Tau, Yuen Long; the 18111 - Mental Health Support Hotline; and major sports events.

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