CS unveils new mascot

November 24, 2022

Mascot debut:

Chief Secretary Chan Kwok-ki introduces the social enterprise mascot Bloomy the Tree at the Social Enterprise Summit 2022 opening ceremony.

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Chief Secretary Chan Kwok-ki:

The Government is a promoter and facilitator for social innovation and entrepreneurship. Since launching the Social Innovation & Entrepreneurship Development Fund in 2013, we have enhanced the ecosystem to help social entrepreneurs succeed, and for innovative ideas, products and services to take root. So far, the fund has supported over 430 ventures and projects, involving total funding of over $500 million. This has supported more than 320,000 people in need, including children, the elderly, people with disabilities, grassroots families and ethnic minorities.

The COVID-19 epidemic has brought great challenges to the social enterprise sector. Now, with society returning to normal in an orderly manner, the Government is also prepared to help social enterprises "bounce forward" and become more visible in people's daily lives.

One of our publicity initiatives this year is the SE Tree Mark programme, which adopts a specially designed tree logo to enable the public to identify social enterprises more easily. The image of a tree represents social enterprises starting out as tiny seeds that have grown big. Also, remember to look out for the new SE mascot called Bloomy the Tree, which will also appear at the ceremony today. The eye-catching logo and mascot will help promote social enterprises and encourage people to support the great work they do.

Chief Secretary Chan Kwok-ki unveiled the new social enterprise (SE) mascot, Bloomy the Tree, at the Social Enterprise Summit 2022 opening ceremony today.

Mr Chan delivered a speech at the ceremony, noting that the Government is a promoter and facilitator for social innovation and entrepreneurship.

He pointed out that the Social Innovation & Entrepreneurship Development Fund, which was launched in 2013, has supported over 430 ventures and projects, involving total funding of more than $500 million. Over 320,000 people in need, including children, the elderly, people with disabilities, grassroots families and ethnic minorities benefited.

Mr Chan said he hoped the new mascot would help promote social enterprises and encourage people to support the great work they do.

Bloomy the Tree will promote the philosophy of the enterprises through innovative thinking and assist in building a caring and vibrant society for the socially disadvantaged and the public.

The Home Affairs Department created Bloomy the Tree with the concept that he was developed from a tiny seed into a growing tree with the public's support and care. He strives to give back to society and helps SEs to grow from strength to strength, bringing joy, hope and opportunities to the socially disadvantaged.

The department also launched the SE Tree Mark programme to assist the public in identifying and supporting SEs in Hong Kong. It will continue to provide up-to-date information on SEs through its social media platforms.