The Government today launched its new anti-drug publicity campaign during a large-scale programme and introduced the anti-drug ambassadors.

Chief Executive John Lee delivered opening remarks for the programme via a recorded video.

He said young people are the future of society and pointed out that drug abuse and drug trafficking not only have a profound impact on youngsters' physical and mental well-being, but also ruin their prospects.

Mr Lee added that the Government spares no effort in its fight against drugs and law enforcement agencies have successfully tackled many drug-related cases.

In 2021, the number of cases detected by Police and Customs increased by 15%, along with a 150% increase in the amount of drugs seized, reflecting the departments' strict attitude towards drug offences.

The Chief Executive also reminded the public that cannabis is a drug, noting that more than half of the young drug abusers had used cannabis.

As such, the Government will control cannabidiol (CBD) as a drug through legislation. Products containing CBD are expected to be prohibited early next year so as to safeguard the health of everyone.

At the programme's opening ceremony, Chief Secretary Chan Kwok-ki and Secretary for Security Tang Ping-keung kicked off the Government's new anti-drug campaign.

Mr Chan led other officiating guests to announce the anti-drug slogan, "Let's Stand Firm. Knock Drugs Out!", and introduced the anti-drug ambassadors Beat Drugs Squad to the public.

The squad is formed by Agent Don't and Agent Hope and their names refer to "don't take drugs" and the hope of a positive life.

Additionally, the Narcotics Division's anti-drug publicity includes new TV and radio announcements in the public interest to be broadcast from tomorrow with the aim of reminding the public, especially young people, to stay away from drugs and encouraging drug abusers to seek help early.

A series of anti-drug advertisements will also be placed on public transportation networks, mobile applications, websites and social media platforms.