Well-positioned: Topcom  Chief Executive Officer Stan Lowette (right), Consul General of Belgium Patrick Nijs (middle) and Topcom Asia office manager Vanden Bulcke at the opening ceremony of its regional headquarters here.

Leading European telecom company Topcom has opened its regional headquarters in Hong Kong.

It will oversee the Belgium-based company's logistics, product management, quality inspection and sales activities conducted by its representative offices in Shenzhen and Taipei.

Associate Director-General of Investment Promotion Mark Michelson said our developed infrastructure and communications network allow multinational companies like Topcom to operate smoothly here.

"Hong Kong is an ideal location to set up a regional or global base to manage operations for the Mainland and other target markets," he said.

A permanent place in Asia

At today's opening ceremony, Topcom Chief Executive Officer Stan Lowette said the company requires a more permanent presence in dealing with suppliers and customers in Asia.

"The Greater Pearl River delta offers an attractive location. It serves as the manufacturing centre for telecommunications, and also offers an excellent logistics, business and financial environment in Hong Kong. The pool of local talent allows us to establish seamless communication with our European headquarters," he said.

"With our current focus on developing cordless telecommunication and wireless data communication products, Hong Kong is an optimal location for setting up our Asia-Pacific headquarters.

"Asia is an important market for our global business development strategy. We believe that with our new office in Hong Kong, we are well-positioned to grow our business in this dynamic city and in the rest of Asia."

Topcom is a leading European manufacturer of data and telecommunications products, with focus on the end-consumers market. It has subsidiaries in several European countries, including Denmark, Sweden and Norway and Germany, as well as independent sales offices in Austria and the Netherlands.

The company had a turnover of 60 million euros last year and expects to reach 75 million euro this year.