Brand Hong Kong launched a Facebook page today to further promote Hong Kong as Asia's world city.
It will upload content that highlights the city's strengths and advantages, including BrandHK's core values: enterprising, excellence, free, innovative, quality living, and its attributes: connected, cosmopolitan, diverse, dynamic and secure.
The page is part of ongoing government efforts to use social media platforms to reach out to audiences around the world. It is managed by the Information Services Department's BrandHK Management Unit.
It is targeted mainly at overseas audiences including entrepreneurs, young executives and business people, professionals, investors, start-ups and students.
Access the page here.